Date of birth : October 20, 1895, New York City.
Date of death : February 22, 1989, Beverly Hills, California.
Occupation Publicity head at the Fox Studios.
He was the main agent, with Roy Craft (from the Publicity Department of the Fox Studios) who ran Marilyn promotional campaign.
When Marilyn's legend was mistreated by the calendar scandal, he didn't panic, contrary to the studio manager. During the crisis meeting he said : "It won't kill her, it will raise her".
At the Golden Age of the Fox, the publicity head had a considerable
power : he could decide when and how the news had to be presented by