ZERBE Jerome
Date of birth : July 24, 1904, Euclid Village, Ohio.
Date of death : August 19, 1988, New York.
Story
His father, Jerome Brainard Zerbe, was the president of a coal company and a prominent citizen in nearby Cleveland, where the family resided.During the Depression, he landed his first major job, as art director of Parade
magazine, which was headquartered in Cleveland. This was where he began
his career of setting up portraits of the upper crust.
He persuaded the wealthy local residents that it would help them to be
photographed at their parties, which was not simply done at the time.
He convinced them that it would assist the charity balls and
fundraisers the leading society matrons were hosting; he shot hundreds
of debutantes, brides, newlyweds and formal dinners in North America
and Europe.
). He said that from 1933 to 1938,
he spent most nights from 9 PM to 4 AM, at El Morocco eating, drinking
and taking pictures. El Morocco was considered by many people as the
classiest night-club in town, and looked down upon the Stork Club
regulars as "tacky". El Morocco was the place to be seen, particularly
if you just came from a Broadway show.
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